Precious nature for a precious life
The name Pfanner stands for a family, a company, a brand, and a philosophy: To give our utmost to produce high-quality products using the gifts of nature. The people, their needs and in our case taste, enjoyment, health and refreshment are at the centre of this philosophy. This means that at every level of the production process we apply the highest quality standards, which we ensure through constant monitoring and controls. We take great care when selecting, processing and bottling our fruits. We believe that innovation, development and continuous improvement are a reflection of a living brand. And this has stood the test of time: Over the course of more than 160 years, Pfanner has gained the trust of millions of consumers.
Hermann Pfanner Getränke GmbH was founded in 1856 and is still fully family owned. The company has 850 employees throughout Europe. Since 1998 the company turnover has tripled, mostly as a result of a strong export sales. Today Pfanner has production sites in Enns (AT), Lauterach (AT), Policoro (IT), Hamburg (DE) as well as Bar (UA) and an export share of 80%. Only 20% of the produced goods remain in the country of manufacture.
Sustainability & social responsibility
As early as 2001, Pfanner entered into a partnership with the FAIRTRADE association, which has been successfully developed ever since. With its high-quality products, the family business wants to make consumers aware of fair trade. FAIRTRADE helps small farmers and families of pickers to sustainably improve their lives in the countries of the south. Today, Pfanner is the strongest partner of FAIRTRADE when it comes to fairly traded fruit juices, not just in Austria, but worldwide – with regard to sales as well as depth of product range. Pfanner received the FAIRTRADE award in 2012 for its commitment to social responsibility.
In addition to providing refreshment and the best possible taste, Pfanner places a great deal of importance on sustainability. That’s why most of Pfanner’s iced tea range is Rainforest Alliance certified. Products bearing this seal of approval contain 100% tea from Rainforest Alliance certified farms. The certification helps to protect the environment and sustainably secure people’s livelihoods. This makes it possible for us at Pfanner to prove that our teas are produced responsibly, taking into account environmental standards.
Pfanner has been an organic certified producer for many years and all its organic products carry the respective quality label. This is tested by Austria BIO Garantie (ABG), an association that ensures the authenticity of organic products. Regular inspections ensure that the guidelines are adhered to by everyone, from the producer to the consumer. The organic label guarantees that the vegetables and fruit are naturally farmed. Organic farming is non-genetically modified and uses no synthetic pesticides or mineral nitrogen fertilisers. Careful pressing and gentle heating without the addition of sugar, preservatives or other additives means that the natural character of the juice is retained.
We are responsible in our dealings with nature, and we make sure that our products and their production comply with the requirements of sustainable development. For this reason, we never use any animal parts in the manufacture of Pfanner products. This means that our juices are not clarified using gelatine, which to a large part consists of tissue from various animals. All Pfanner products are vegan in this sense and carry the vegan quality label. The V-label is designed to create transparency and clarity when it comes to our wide range of high-quality fruit juices and tea beverages. Some of Pfanner's drinks are not labelled as vegan, because they contain honey or whey, for example, such as "Pfanner Organic Breakfast Drink” and "Pfanner Organic Carrot Juice”.
We’re doing our part for the environment
Pfanner is aware of the ecological impact of its business activities and actively takes responsibility for the environment. That is why we go above and beyond the existing legal requirements and are always working to improve processes and procedures to further reduce environmental pollution. To achieve this, we carry out external energy audits and have implemented an internal energy management system.
We continuously take concrete measures to reach our targets. Since 2020, Pfanner has been exclusively using electricity generated by hydropower. We also heat our office buildings with waste heat from our own production facilities and use our own water wells and photovoltaic systems. By carrying out ongoing building renovations and installing heat pumps, we can ensure efficient heating and cooling. We recently switched to ammonia refrigeration in our production facilities. This natural and climate-neutral refrigerant does not contribute to the greenhouse effect, allowing us to achieve a GWP (global warming potential) of 0. We are also committed to constantly optimising our packaging. For example, in the future, we will be equipping our PET bottles with so-called “shorty” closures, which will save over 100 tons of PET every year.
Sustainable soft packaging
In harmony with the environment: Wood is the most important part of the recyclable drinks carton. It is a naturally renewable raw material and as such an important sustainability factor of the packaging. All the Pfanner carton packagings therefore carry the FSC label, which guarantees that the packaging comes from sustainable forest management and is a renewable resource: The FSC system safeguards the use of forests in accordance with economic, social and environmental needs of today’s and future generations. The carton packaging is light and oxygen-proof, easy to pour and non-drip and has a variety of print and design options, making it a special packaging solution for a new generation! The use of renewable resources, the reduction of CO2 emissions, low energy and drinking water consumption during manufacture, recyclability as well as transport and logistics efficiency all aim to protect the environment.
Cans are easy to handle in every aspect: They are easy to transport, easy to open, and easy to cool. As a single-serve packaging as part of a multi-pack, they are an unmatched convenience pack when it comes to contract bottling! The can’s cost and volume efficiency for production, storage and logistics means that it delivers great advantages for drinks manufacturers: It is fully light and gas-proof, thus guaranteeing the quality of the content as well as a long shelf life. Due to the considerable reduction in material, today’s cans weigh only a quarter of their predecessor in the 1950s. Their walls are thinner than human hair and the recycling rate around the world continues to increase, which is kind to the environment and means that natural resources are reused many times. Cans also bring many advantages for retailers: As a mini advertising column combined with glossy decorations it offers endless design possibilities and plenty of potential for the future. It saves retailers handling costs as it takes up little space on the shelves. If consumers correctly recycle the aluminium cans, they can be reused an infinite number of times.
Sustainable glass bottles
Glass bottles are airtight, neutral and retain their shape: A multi-talent, whether disposable or reused. And unlike PET bottles, the resources for glass are not limited. Because as long as there is sand in the desert, glass bottles can be made from silicon. Glass as a recyclable multi-talented material preserves the purity of the content like no other packaging material! It is airtight inside and outside and it does not allow any exchange between content and packaging, and therefore protects all kinds of food. Glass does not allow any chemical exchange processes to take place, such as moisture absorption or loss of CO2, which means that if properly stored the original quality of the content is retained even after a long period of storage!
Sustainable PET bottles
Handy, light, unbreakable! Their convenient handling, light weight, resealability and unbreakability make PET bottles a popular alternative to the glass bottle. What’s more, their low weight means low energy consumption during production and much larger volumes can be transported than is the case for glass bottles, which in turn protects the environment. Our PET bottles are free from plasticisers, which is why you can drink out of these convenient 0.5, 1.0 and 1,5l plastic bottles. If consumers correctly dispose the PET bottle, it can be properly recycled and reused. On our way to sustainability, we currently offer our entire PET range in bottles with 50% rPET content. Together with our packaging suppliers, we are striving to drive the project forward steadily. Help to ensure that PET bottles no longer end up in the sea to save valuable raw materials.
Pfanner’s fruit juice and iced tea expertise is appreciated around the world. The family company from the Vorarlberg region has production sites in Lauterach, Enns, Hamburg, Policoro and Bar. Only 20% of the manufactured goods stay in Austria, the remaining 80% are exported to more than 80 countries worldwide. The main markets are Germany, Austria, Italy and the Czech Republic.
Pfanner pays particular attention to the quality standard in the company. It has achieved top level certifications (IFS) in all plants. “The love of fruit as the basis for the high quality standard” is the guiding principle of our company.
- Outstanding quality management
- The most state-of-the-art factory in Europe
- The highest environmental standards
When Peter Pfanner is not in front of the camera shooting TV commercials, he is the managing director and co-owner of Pfanner GmbH. A successful company like Pfanner, dedicated to enjoyment and a healthy lifestyle, has to do its business with a certain degree of seriousness. The same is true when it comes to quality and the relationship we have with our business partners and customers. But products that are associated with this much enjoyment and fun must not be presented in a too serious way – don’t you think?
- The love of fruit has been the basis for the high standard of quality in our family business for 160 years.
- Through creativity and innovation, we deliver healthy and enjoyable products.
- We work with interesting customers, partners and suppliers who challenge and fascinate us, and have exacting requirements. We communicate clearly and honestly for the benefit of everyone involved.
- We continue to develop in harmony with society, we are committed to sustainability and the preservation of resources, and we treat our competitors with respect.
- Together we pull out all the stops and we always question everything we do. The laurels of today are the compost of tomorrow.
- We make efficient use of our plants and resources and we create a high level of cost awareness in all areas. - We make significantly more money than we spend, and our expenses include fair remuneration and future investments at a very high level.
- When it comes to management, sales and production, we set high standards through attention to detail, impeccable hygiene and the latest technologies.
- We view our mistakes as challenges, because they are experiences that help us to continue to improve. We have the courage to be truthful in critical situations.
- Our working environment is cooperative, constructive, turbulent, a bit crazy, and full of laughter, and we appreciate and support one another.
- We foster and demand commitment from our employees through training courses that provide inspiration and promote an entrepreneurial mindset.
We do not work at Pfanner, we are Pfanner.
Compliance as an element of responsible company management
PFANNER is committed to ethical and environmentally sustainable practices and integrity in all its business activities. The associated values and standards are defined in a code of conduct, which forms the basis of all our business activities and decisions. As an integral part of our corporate culture it is binding for all employees of the PFANNER Group.