What does “fruit juice from concentrate” mean?
The countries of origin of the fruit varieties are often far away from Pfanner. For this reason, some juices, for economic and ecological reasons, are processed into concentrate in the country of origin. The ripe fruits are harvested in the country of origin and – to preserve their aroma, freshness and vitamins as much as possible – turned into juice immediately after harvesting. Because of the large distance between the growing regions and Pfanner’s production plants (for example orange juice comes from Brazil, pineapple juice from Thailand), the pressed juice is processed into concentrate there, which reduces the juice to 1/6 of its original volume. Concentrating the juices reduces the environmental impact, total storage needs and transport costs. It would not be ecologically viable to ship 5/6 water across the world’s oceans or transport it by lorry using lots of energy and polluting the environment when you can just add the water again with less effort anywhere you like. In addition, concentrating the juice makes it more durable. In order to turn the fruit juice concentrate into ready-to-drink fruit juice, Pfanner combines the extracted water with the concentrated fruit juice and fruit flavour. A gentle pasteurisation process keeps the juice germ-free until it gets to the consumer, and it also ensures that the fruit juice is available all the year round.