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  • New look for our Wellbeing Range

    In 2 decades of refreshment, wellbeing and moments of pleasure, Pfanner "Der Grüne" has long since achieved cult status! We would like to pay tribute to this occasion and give the tea line a new, fresh look.

  • Ice, Ice, IceTea on the go!

    Our refreshing iced teas with watermelon, peach and wild cherry flavour are now also available in a practical 0.75 litre carton for on the go!

  • 100% recyclable & now even fresher looking!

    The practical carton bottle allows the content to be fully emptied and a drinking straight from the packaging.

  • Pfanner Pure Tea Sortiment

    Pure enjoyment with Pure Tea

    0% calories, 0% sugar and 0% sweeteners: The refreshing tea beverages in high-grade organic quality in the 1.0l PET container are your ideal companion. A specially developed brewing process gives Pure Tea an intense tea flavour – without any sweeteners.

Peter Pfanner und Firmensitz in Lauterach

The family business

Pfanner’s roots go back to Max Hermann Pfanner and the year 1856. Today, Pfanner is one of the largest apple processors in Europe, and the family continues to play an active part in this internationally renowned family business. Let us tell the story of this traditional company, which today is run by the fifth generation, steering it into a successful future.

The success story

The family business has always been marked by a love of fruit and great competence when it comes to apples. It started out with apples and soon became a success story: Pfanner can now look back on a more than 160-year history and 900 employees throughout Europe. Every year, the company processes some 120,000 tonnes of fruit in its own production at five sites. Pfanner is held in high regard beyond the borders of Europe for its meticulous manufacture of fruit juices, fruit nectars and fruit concentrates, as well as iced teas, tea drinks, wines and fine brandies.

Fruchtsaft- und Eisteelandschaft bilden das Pfanner-Sortiment

Our product range

Immerse yourself in the refreshing and fruity world of Pfanner!


Our wide range of several hundred products has something for everyone: Fruit juices and nectars made from the best fruit – from local to exotic fruit and from tangy to sweet: we have everyone’s favourite! And our great variety of iced teas and tea drinks also promises refreshment and enjoyment: The carefully selected Pfanner teas are always freshly brewed. The gentle preparation method brings out the characteristic full-bodied tea flavour.

Ein Bauer erntet Bananen

Sustainability & social responsibility

Pfanner is a traditional company where the aspect of sustainability plays a very important role. What’s more, the company is also committed to social responsibility. At Pfanner, these values not only find expression in quality labels like FAIRTRADE, Rainforest Alliance and BIO, Pfanner’s environmental awareness is also reflected in the eco-friendly and resource-conserving production method and the efficient use of sustainable packagings. 

Our advertising

When Peter Pfanner is not in front of the camera shooting TV commercials, he is the managing director and co-owner of Pfanner GmbH. A successful company like Pfanner, dedicated to enjoyment and a healthy lifestyle, has to do its business with a certain degree of seriousness. The same is true when it comes to quality and the relationship we have with our business partners and customers. But products that are associated with this much enjoyment and fun must not be presented in a too serious way – don’t you think?